Worldwide Travel Adventure Summit

According to Wikipedia, the sage on all facts either alternative or actual, a cult can be defined as follows:

1. A system of religious veneration and devotion directed towards a particular figure or object. “the cult of St Olaf”

2. A person or thing that is popular or fashionable among a particular group or section of society.

The definition, therefore, is broadly applicable to the lovefest masquerading as a travel conference that is the Worldwide Travel Adventure Summit, held in Salta Argentina in October of 2017. 

Take a community of  a 1000 worldwide tourism business owners, marketing people, adventure travel writers and techies. Place them in conditions imminently suitable for revelry, networking, learning and sharing. Ply them with Argentinian red wine, sweeten them up with Dulce de Lece and placate them with Empanadas. Assault their senses with music from all over the world, inspiring tales of courage, perseverance and extraordinary charity from famous adventurers, global misfits and incessant do-gooders.

Educate them on industry trends, environmental impact, technology accellerators, new destinations, old destinations with sexy new outfits.

Finally, infuse them with a persistent and urelenting sense of FOMO (Fear of Missing Out), and inspire them to travel more, do more, see more, grow more and share more.

The South African contingent that participated in this year's summit included delegates from all over the country, offering itineraries that included bike tours, river rafting, hiking, wildlife viewing, shark cage diving, whale watching, volunteering, surfing, running, ziplining and team building. And then there was me. The guy that likes to go fine dining.

We were a lucky bunch to be able to attend. Our participation also included a pre-summit adventure, as well as a day of adventure.

But THAT. That is a whole different blog.

Suffice it to say, I am inspired that Africa generally, and South Africa particularly, will stay on the wishlist of global travelers, and we are well placed to ride a boom of visitors and the associated employment and economic opportunities.  We are luck to work in the industry, and I am inspired to persist with our social initiatives through Boot Camp, to expand our product portfolio to take advantage of the networks build and to help attract even more interest to our fine shores.

Religious veneration of travel? You betcha!

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